Who is FC Cape Town - "My Africa"

FC Cape Town Consulting (Pty) Ltd is a global consultancy advisory Company that was established in 2004 to offer Sports Marketing, Sports corporate governance, FIFA legal compliance advisory services; sponsorship acquisition and management; football project management in Africa.

Headquartered in Cape Town, South Africa, FC Cape Town Consulting has subsidiary offices in Botswana, Nigeria, Ivory Coast, Zimbabwe, Turkey, etc. FC Cape Town Consulting developed and manages a digital app known as “My Africa” that offers diverse revenue streams and commercial value creation to all segments of stakeholders in both African football and the Corporate sectors using CSR mechanism to ignite ROI.

FC Cape Town has a commercial relationship with high value brands in Africa that include UMBRO, SuperSport United, Orlando Pirates FC, Gaborone United, Township Rollers, etc. Our Consulting firm has commercial advisory mandates with key football federations such as Botswana Football Association (BFA), Zimbabwe Football Association (ZIFA), Benin Football Association, etc. In furtherance, FC Cape Town plays a key commercial and sponsorship management function with Africa giants of the likes of Absa, FNB, Umbro, Dulux Paints, O3 Beverages, BTCL, Orange, Mascom, Debswana, amongst others.

The understanding of professional football as not only an executive member of the Board of Governors at the PSL, but also the longest serving Chairman of a professional football club, we fully understand the challenges facing MA’s and its member professional teams. The strategic approach of FC Cape Town would be to commercially synergize our network with your prestigious Football Association, thus igniting a partnership between the FC Cape Town Consulting , its network of stakeholders and yourselves. This would be to offer viable football assets that guarantee a return on investment for all stakeholders.


Major Announcements
  • 2018- Appointed exclusive Umbro executive agents for all KIT apparel (5 years)
  • 2018-ZIFA- Zimbabwe Football Association
  • 2018- Orlando Pirates FIFA consultants (5 years)
  • 2018- Supersport United FIFA consultants (3 years)
  • 2018-ZIFA- Zimbabwe Football Association
  • 2019- BFA Botswana Football Association (5 years)
  • 2019-concludes ABSA deal for BFA
  • 2019-Concludes Debswana deal for BFA
  • 2020 - Concludes 03 water deal for BFA
  • 2020 - Concludes Dulux deal for BFA
  • 2020 - International Player sales, 4 African international player transfers to Europe
  • 2020 - E-ticketing Launched
  • 2019 - Life Insurance Cover and Funeral cover for clubs, players, supporters
  • 2020 - Incorporated Sports injury Insurance Cover, for players throughout Africa
  • 2020 - Ignited Life insurance Cover and Permanent disability Cover for Sportsman throughout Africa
  • 2021 - “My Africa” secured for Hasaacas FC of Ghana
  • 2021 - “My Africa” secured for Gaborone United SC

"MY AFRICA" Player Benefits
  • Register and market their profiles (CV & Videos)
  • Access to international football agents
  • Access to all clubs locally and internationally
  • Access clubs profiles
  • Access to football match reviews
  • Player Statistics
  • Coach to player communication
  • Interact with other players and coaches
  • View Football club profiles
  • View scores and fixtures and results
  • Discounted online purchasess

"MY AFRICA" Coach Benefits
  • Market your Coaching Profile.
  • Assist Coaches with intermediary Profile.
  • Access to latest international football trends.
  • Access to international football agents
  • Access to all clubs locally and internationally.
  • Access clubs and players profiles
  • Market your Coaching Profile
  • Coach to coach communication.
  • Synergies football philosophies
  • Discounted online purchases

"MY AFRICA" Sponsor Benefits
  • Direct exposure to Clubs, Coaches, Players and Supporters
  • Market brand products directly to members
  • Liase directly with members
  • Online shop for merchandise
  • Membership promotional competitions
  • Synergise all partners on one database
  • Commercial advertising
  • Online communication to all registered members

"MY AFRICA" Spectator Benefits
  • Supporters membership application
  • Supporters insurance
  • Online shop for merchandise
  • Supporters promotional competitions
  • Discounted online purchases
  • Access clubs and players profiles
  • Access to latest football trends
  • Fan to player access (player profiles and CV’s)
  • Fan to Fan Acess
  • View Football club profiles
  • View scores, fixtures and results
  • Acess to competition.
  • Acess to latest Club,Player news

"MY AFRICA" Association Benefits
  • Compliance with FIFA RSTP rules
  • FIFA registered player cards
  • Enhanced real time communication
  • Constitution accessibility
  • Constitution Rules and Regulations accessibility
  • Platform for competition & fixture management
  • Automated log updates
  • Real time player registration authentication
  • Reduction in administration challenges
  • Total Transparency and efficiency
  • Commercialisation with online purchases

"MY AFRICA" Club Benefits
  • Compliance with FIFA RSTP rules
  • Enhanced real time communication.
  • FIFA player passport.
  • Physical and digital Player ID card
  • Player registration authenticity
  • Solidarity payments guaranteed
  • WhatsApp integration Clubs, Coach, player & fans
  • Market and brand exposure of club
  • Club to club access (Player transfers)
  • Club to coach access
  • Club to player access (player profiles and CV’s)
  • Club to fan access
  • Access to latest football trends
  • Discounted online purchases